Thrival Group Ltd
Trading as Thrival Instinctâ„¢
Last updated: 22 September 2026
Thrival Group Ltd (“Thrival”, “Thrival Instinct”, “we”, “us” or “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you interact with Thrival Instinctâ„¢, including when you:
Please read this Privacy Policy carefully so that you understand how and why we use your personal information.
The data controller responsible for your personal information is:
Thrival Group Ltd
Trading as Thrival Instinctâ„¢
Company registration number: 15492524
Registered office: 167–169 Great Portland Street, Fifth Floor, London, W1W 5PF
ICO registration number: ZB781893
Email:
Website: thrivalinstinct.co.uk
If you have questions about this Privacy Policy or how we use your personal information, please contact us at .
You also have the right to make a complaint to the Information Commissioner’s Office (“ICO”), the UK’s supervisory authority for data protection.
We would appreciate the opportunity to address your concerns first, so please contact us in the first instance where possible.
This Privacy Policy applies to individuals whose personal information we process in connection with Thrival Group Ltd and Thrival Instinctâ„¢, including:
The information we collect depends upon how you interact with us.
This may include:
Where you purchase a product or service, payments may be processed through third-party payment providers such as Stripe.
We do not generally store complete payment-card details ourselves. Payment providers process this information in accordance with their own security and privacy requirements.
We may retain transactional information relating to your purchase, including the product or service purchased, payment status, amount and date.
When you visit our website or use our online services, certain information may be collected automatically, including:
We may collect this information through cookies and similar technologies.
Some Thrival Instinctâ„¢ services involve wellbeing, breathwork, physical practices, retreats, coaching or other activities where information relating to your health or wellbeing may be relevant.
You may therefore choose to provide information concerning matters such as:
Health information is treated as special-category personal data under UK data-protection law and receives additional protection.
Where we need to collect or process this information, we will ensure that we have an appropriate lawful basis and, where required, an additional condition for processing special-category personal data.
We will only collect information that we reasonably require and will limit access to those who need it for the relevant purpose.
Providing health information does not make Thrival Instinctâ„¢ a medical or healthcare provider. Our services, courses and practices should not be regarded as a substitute for appropriate professional medical advice, diagnosis or treatment.
We may use your personal information to:
We may also use aggregated or anonymised information to understand participation, outcomes, trends and the effectiveness of our services, provided that this information no longer identifies individuals.
Under UK data-protection law, we must have a lawful reason for processing your personal information.
Depending upon the circumstances, we may rely upon:
Where processing is necessary to provide a product or service that you have purchased or requested, or to take steps at your request before entering into a contract.
For example, providing access to a course or membership you have purchased.
Where you have given us permission to process your information for a particular purpose.
For example, where consent is the appropriate basis for particular marketing communications or certain uses of sensitive information.
Where we rely upon consent, you may withdraw that consent at any time.
We may process information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
These interests may include:
We may process information where necessary to comply with a legal or regulatory requirement, including accounting and tax obligations.
We may use your personal information to send communications that you have requested or that we are otherwise legally permitted to send.
This may include communications relating to:
Where you join a waitlist, register your interest in a book, event, programme or other offering, we may use the contact information you provide to send you communications directly connected with that request, including availability, release, launch, pre-order, booking or related information.
Joining a waitlist does not automatically subscribe you to unrelated ongoing marketing communications where separate consent is required.
Where required, we will ask for your consent before adding you to The Inner Mastery Newsletter or other ongoing electronic marketing communications.
Where we ask for consent, the choice will be clear and separate and will require a positive action from you.
In some circumstances, applicable electronic-marketing law may permit us to contact existing customers about our own similar products and services where the relevant legal requirements are satisfied, including where an appropriate opportunity to opt out has been provided.
You can unsubscribe from marketing communications at any time by:
Where you withdraw consent, this will not affect the lawfulness of processing that took place before consent was withdrawn.
We may retain limited information about your marketing preferences or opt-out request so that we can respect your choice in the future.
Unsubscribing from marketing does not prevent us from sending essential service communications relating to a product, membership, course, account, booking or service that you have purchased or requested.
Our website and online services may use cookies and similar technologies.
Cookies can help us:
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
Further information may be provided through our Cookie Policy and/or cookie consent tool.
You can manage your cookie preferences through our cookie consent tool where available. Withdrawing consent for non-essential cookies will not affect cookies that are strictly necessary for the operation, security or delivery of our website and online services.
Thrival Instinctâ„¢ uses third-party technology providers to operate parts of our digital services.
Our Thrival Academy, customer relationship management systems, communications, forms, automations, course access and related functionality may be provided using the GoHighLevel platform operated by HighLevel and associated service providers.
As a result, information that you provide when registering for, purchasing or using Thrival Instinctâ„¢ services may be processed through these systems on our behalf.
This may include:
We use trusted third-party organisations to help operate Thrival Instinctâ„¢.
Depending upon the services you use, these may include providers of:
These organisations may process personal information on our behalf where necessary to provide their services.
Where appropriate, we require service providers handling personal information on our behalf to protect it and use it only for authorised purposes.
We do not sell your personal information.
We will not provide your personal information to unrelated third parties for their own direct marketing purposes without an appropriate lawful basis and, where required, your consent.
We may disclose personal information where reasonably necessary:
Where information is shared, we will seek to limit it to what is reasonably necessary.
Thrival Instinctâ„¢ may provide online community areas where members can interact with one another.
Information that you choose to post in community areas may be visible to other members of that community.
Please consider carefully what personal or sensitive information you choose to share.
You should not post confidential information about another person without their permission.
Where particular Thrival communities are intended to provide additional privacy for specific groups, access may be restricted, but users should still understand that information they voluntarily share may be seen by other authorised members.
Some of the technology and service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally and UK data-protection law requires additional safeguards, we will take appropriate steps to ensure that the information continues to receive an appropriate level of protection.
Depending upon the recipient and destination, these safeguards may include applicable UK adequacy regulations, approved contractual safeguards or other transfer mechanisms permitted under UK data-protection law.
You may contact us at if you would like further information about the safeguards used in relation to your personal information.
We take appropriate technical and organisational measures designed to protect personal information against:
Access to personal information is limited to individuals and service providers who reasonably require it for legitimate business purposes.
However, no internet-based system can be guaranteed to be completely secure, and transmission of information over the internet carries inherent risks.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, contractual and reporting requirements.
Different categories of information may therefore have different retention periods.
When determining an appropriate retention period, we consider:
Certain financial and transactional records may need to be retained for longer periods to meet UK accounting and tax requirements.
Where information is no longer required, we will delete, securely dispose of or anonymise it where appropriate.
Anonymised information that can no longer reasonably identify you may be retained for statistical, research or business-analysis purposes.
Depending upon the circumstances and applicable law, you may have the right to:
Ask us for a copy of personal information that we hold about you.
Ask us to correct inaccurate or incomplete personal information.
Ask us to delete your personal information in certain circumstances.
Object to certain ways in which we use your personal information, including certain processing based upon legitimate interests and direct marketing.
Ask us to restrict the way we process your information in certain circumstances.
Request certain information you have provided to us in a structured, commonly used and machine-readable format where the legal requirements for portability apply.
Where processing is based upon your consent, you can withdraw that consent at any time.
Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Not all rights apply in every circumstance, and there may be legal reasons why we cannot comply fully with a particular request.
To exercise your data-protection rights, contact:
Please explain what you are requesting and provide sufficient information for us to identify the relevant records.
We may need to request additional information to confirm your identity before releasing or changing personal information.
We will respond within the timeframe required by applicable data-protection law.
You will normally not be charged a fee for exercising your data-protection rights. However, the law may allow us to charge a reasonable fee or refuse a request where it is manifestly unfounded or excessive.
If you have concerns about how we use your personal information, please contact us first at so that we can investigate and attempt to resolve the matter.
You also have the right to complain to the:
Information Commissioner’s Office (ICO)
The ICO is the UK’s independent supervisory authority for data protection.
Further information about making a complaint is available from the ICO.
Our website, courses, emails and online platforms may contain links to websites, applications or services operated by third parties.
We do not control those third-party services and this Privacy Policy does not govern their processing of your information.
We encourage you to review the privacy information provided by any third-party website or service you choose to use.
Our services are primarily intended for adults unless we expressly state otherwise.
We do not knowingly collect personal information from children through services intended solely for adults.
Where we provide a service that may involve children or young people, we will consider and apply appropriate additional privacy and safeguarding measures.
We may update this Privacy Policy periodically to reflect changes to:
The latest version will be made available through our website and/or online platform.
Where a change is significant, we may also notify affected users by email or through our platform.
The date at the beginning of this policy shows when it was most recently updated.
If you have questions about this Privacy Policy, wish to exercise your data-protection rights, or have concerns about how we handle your personal information, please contact:
Thrival Group Ltd
Trading as Thrival Instinctâ„¢
Company registration number: 15492524
Registered office:
167-169 Great Portland Street, Fifth Floor, London, W1W5PF
ICO registration number: ZB781893
Email:
Website: thrivalinstinct.co.uk
© 2026 Thrival Group Ltd. All rights reserved.
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